SERVICES
Art direction, branding, packaging, naming, logo design, social media, application, web design, UI.
DESCRIPTION
La Toque Cuivrée is a traditional house specialized on canelés bordelais.
BRIEF
Realized a new graphic identity around their most iconic product, the canelé. The brand identity must refer to the house values: simple, artisanal, affordable.
APPROACH
The goal is to highlight the main characteristic of the house which work with their unique recipe, quality ingredients but accessible price. The hand drawing illustrations refer to the brand authenticity.
