SERVICES
Art direction, benchmark, wording, web design, UX/UI, video, strategy and communication on social media, posters, parent-teacher contact book.
DESCRIPTION
HUGO ! is an association fighting against harassment. The goal is to become a key player on school bullying at national level.
BRIEF
Created an awareness campaign for the young teenager aged 10 to 13. It’s during this period that the cyber harassment is the most present.
APPROACH
The campaign is build around the hastag “TousHugo” with a pitch inclusive and direct. The goal is to communicate with this hashtag on plaforms and places used by teenagers. The launch will be make thanks to popular influencers close to this target.
